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Research: Canadian researchers discover pathway to developing universal flu vaccines
VANCOUVER, British Columbia — University of British Columbia researchers may have found a way to develop universal flu vaccines and eliminate the need for seasonal flu vaccinations, university officials announced Tuesday.
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Survey: 45% of smartphone users with a retailer-branded app visit the retailer's store more often
NEW YORK — Are smartphone applications the magic bullet of marketing for retailers? According to a December 2011 ABI Research survey of U.S. consumers, it may be so.
Survey respondents who said they had downloaded a retailer-branded app said the app caused them to visit the store more (45.8%), buy more of the store/brand’s products and services (40.4%), tell a friend about their store shopping experience (35.8%) and encourage friends to visit the store (30.8%).