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INSIGHTS AND PERSPECTIVES

  • Kline unveils 2011 drivers of U.S. OTC market

    PARSIPPANY, N.J. — The U.S. over-the-counter drug market saw strong growth in 2011, thanks to switches of prescription drugs to OTC, gains in the allergy relief products category and holistic marketing, according to a new report from Kline.

    According to the international consulting and research firm's Nonprescription Drugs USA 2011 report, at the manufacturers' level, the U.S. OTC drug market posted a gain of 2.4%, reaching $21.4 billion in 2011.

  • Study suggests metformin may help prevent heart disease

    NEW YORK — A commonly prescribed diabetes drug also may have the capability of protecting the heart, according to a Swedish study.

  • Report confirms strong connection between customer experience, loyalty

    NEW YORK — Customer experience is highly correlated to loyalty in both the United States and the United Kingdom, according to a new report by Temkin Group.

    According to "The ROI of Customer Experience" study, a $1 billion U.S. company can generate between $141 million and $382 million over three years if it makes a modest improvement in the customer experience it delivers.

  • New study sheds light on how pharmacies respond to emergency contraceptive inquiries

    NEW YORK — Pharmacies may be misinforming teenagers about where they can locate emergency contraceptives without a prescription, according to a new study published in Pediatrics.

  • Nielsen: Most global, socially conscious consumers consult social media when making purchasing decisions

    NEW YORK — A new survey from Nielsen is hoping to shed light on the world's socially conscious consumers, who are those that are willing to pay extra for products and services from companies that implement programs designed to give back to society.

  • Retailers touting mobile devices deemed innovative by shoppers

    BOSTON — Retailers that use tablets and other mobile devices in place of cash registers are perceived as being more innovative by mobile shoppers than those that do not, according to the latest AisleBuyer survey.

  • Is a new beauty format on the horizon for CVS/pharmacy?

    WHAT IT MEANS AND WHY IT'S IMPORTANT — The news that CVS/pharmacy is closing all of its upscale Beauty360 stores may have raised a few eyebrows — or perhaps not — but now it will be interesting to see the changes that occur in store and online in beauty.

    (THE NEWS: CVS/pharmacy to close all Beauty360 locations. For the full story, click here)

  • NACDS RxImpact Day shows community pharmacy wins in communications battle

    WHAT IT MEANS AND WHY IT'S IMPORTANT — This is a critical time for the industry as the Federal Trade Commission is expected to decide the fate of the Express Scripts-Medco merger in the coming weeks. ESI-Medco, and the pharmacy benefit manager threat in general, were at the top of the list of what members of the National Association of Chain Drug Stores came to talk about at the organization's annual NACDS RxImpact Day, as chains asked lawmkers to support new legislation that would bring greater transparency to PBM bookkeeping and to tell the FTC to block ESI-Medco.

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