In this Issue

Jason Reiser, COO at Vitamin Shoppe

 
Some of life’s greatest lessons can come from the pages of a comic book. Take, for instance, Uncle Ben’s advice to his nephew Peter Parker, aka Spider-Man: “With great power comes great responsibility.”

While Walmart has more than 100 clinics in its more than 5,000 stores nationwide, company executives said the walk-in health centers offer a cost-effective way for patients to receive acute and chronic medical care. As a result, the company plans to expand its network of clinics over the next few years.

Take a new leadership team that has been in place for nearly two years; add a strong, stated focus on investing in and retaining the best talent in the industry; blend new talent with long-term company leaders and associates; all to create the best mix of diversity and human resources who possess rich industry knowledge and leading CPG expertise. This is the leadership recipe NBTY has been following — and it’s working, said Andrew Archambault, chief customer officer, U.S. Nutrition - NBTY.

Marketers constantly “push” customers into sub-segments. And occasionally they forget to step back and find the commonalities to which they can appeal. “These are often the emotional or aspirational commonalities, as well as the benefits and needs,” said Delfina Cinco, director of marketing at Beiersdorf.

Asked what drives their brand preference, 80% of millennials are highly influenced by a brand’s potential to make the world a better place and want to do business with these brands.

The fact is business in the supplement aisle is booming. The majority of U.S. adults — 68% — take dietary supplements, and consumer confidence remains high, with 84% of U.S. adults expressing overall confidence in the safety, quality and effectiveness of dietary supplements, according to the latest Council for Responsible Nutrition Consumer Survey on Dietary Supplements.

Capturing the attention of, and marketing to, young consumers takes more than advertising in the manner of “Mad Men’s” Don Draper, said Anthony “Max” Baron, founder and CEO of PrepReps — currently still a high school senior — whose company connects social influencers on high school and college campuses, with brands looking to cultivate the loyalty of young consumers, provided four tips for how to get the job done.

CLEARWATER, Fla. — Ion Labs recently launched ProCharge, a line of liquid protein products featuring as many as 20 different flavors, all designed to supplement everyday eating with 40 g of protein per 2-oz. bottle.