In this Issue

CHICAGO Many Hispanic women feel underrepresented in the beauty and personal care aisle and would like to see more products -- especially hair care products -- designed just for them, suggested recent research by Mintel.

"It can be a very daunting task for companies to hone in on the specific needs of their Hispanic customers," stated Leylha Ahuile, senior multicultural analyst at Mintel. "Latinas come in a variety of shades, so a wide range of products must be developed to cater to every pigment and hair type."