Retail pharmacy is up to the challenge of meeting consumers’ evolving needs and has proven over time that it has the edge over the efficiencies of e-commerce alternatives.
Retailers are seeking effective ways to grab shoppers’ attention, particularly in impulse-driven segments such as candy, snacks, single-serve beverages, magazines, new products and seasonal goods.
In his latest column, DSN editor and chief Nigel Maynard points to retail pharmacy’s biggest advantage in its arsenal of tools when competing with rivals.