In this Issue

Brands should be seeking to optimize their product listings online both in terms of visual representation and verbiage to maximize e-commerce sales, said Stephanie Leffler, CEO of OneSpace, a virtual workforce platform, at the recent Emerson Group Industry Day.

Retailers and CPG brands need to rethink many of the strategies they have traditionally employed to drive sales and adapt them for the fast-growing world of e-commerce, said Sam Gagliardi, SVP of e-commerce at IRI, in a presentation at the Emerson Group Industry Day conference.

Acting quickly and decisively often yields advantages in battle, as long as communication is clear and the team has been well trained — lessons that also can be applied in the business world, according to former U.S. National Security Advisor H.R. McMaster, who spoke at the Emerson Group Industry Day conference.

Consumers form an impression of brands quickly in today’s environment of instant communication via social media, said Scott Stratten of UnMarketing in a presentation at the recent Emerson Group Industry Day conference.

Read insights from speakers and panelists at the Emerson Group Retail Industry Day, which focused on how brands can keep pace with a changing retail environment.

High-level athletes and coaches offer lessons for the business world, said Molly Fletcher, who runs one of the top sports agencies in the country, during a presentation at the recent Emerson Group Industry Day conference.

The consumer and retail environments are changing rapidly, and CPG brands need to evolve their strategies in order to stay relevant. That was the message Brian Owens, vice president of retail insights at Kantar Consulting, brought to his presentation at the recent Emerson Group Industry Day conference.

The number of U.S. consumers tracking their health data with wearables has more than doubled since 2013, and they also are becoming more engaged in their own health care through the use of technology and data sharing solutions, according to new research from the Deloitte Center for Health Solutions.