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Jack Daniel’s debuts spirit-based canned cocktails

There’s a new way to enjoy Jack Daniel’s.

Just in time for the warmer weather, the Lynchburg, Tenn.-based company is rolling out its Canned Cocktail series.

The line consists of three varieties — Jack and Seltzer, Jack and Cola, and Jack, Honey and Lemonade — each of which is made with Jack Daniel’s Tennessee Whiskey.

“We are always listening to our friends, and these new canned cocktails will be a convenient and refreshing way for them to enjoy our Tennessee Whiskey with a selection of wonderful flavors,” Lisa Hunter, the Jack Daniel’s flavors brand director said. “Each drink is perfectly balanced to highlight the flavors of our charcoal-mellowed whiskey in a drinkable and convenient format. This is real Jack and it’s ready to go.”

Available in select markets, Jack Daniel’s Canned Cocktails will come in a pack of four 12-oz. cans that retail for $12.99 and single cans for $3.99.

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