Kelsea Ballerini is taking its relationship with CoverGirl one step further with the launch of a new makeup collection.
Featuring the new Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadow, the product was inspired by the musician’s favorite holiday looks, and contains five shades of rose gold.
“I’m ecstatic to announce my collection of Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadows! Makeup has always been a form of creativity and self-expression for me, and CoverGirl really let me put my own creative spin on this collection. It was an honor to be personally involved in selecting the packaging design, shade range, and shade names. Working with my CoverGirl family to launch my very own makeup collection inspired by my favorite glittery holiday looks is an absolute dream come true. I hope you love this collection of easy breezy sparkly shadows as much as I do!” said Kelsea Ballerini.
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The lightweight metallic glitter shadows glide easily with just one swipe and have a quick-dry and non-sticky formula that lasts all day without creasing, the company said.
“We had so much fun working with our CoverGirl Kelsea Ballerini on this limited-edition holiday collection. Her passion for makeup, collaboration during the process, and magnetic personality really come across in this collection. Just in time for the holidays, these quick-dry, high shimmer, one swipe shadows are perfect for an elevated, comfortable eye look that will last all day!” said Mary Santangelo, senior vice president of CoverGirl global marketing at Coty.
Like other CoverGirl products, the Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadow is Leaping Bunny Approved by Cruelty Free International and available for purchase wherever the brand’s products are currently sold.