Keys Soulcare aims to nourish skin with It’s Like Skin 2-in-1 Concealer + Tint

Keys Soulcare is adding a new product to its portfolio, a color-skin care hybrid designed to help nourish skin while also embracing what makes users unique.

It’s Like Skin 2-in-1 Concealer + Tint, infused with squalene and 2% niacinamide, is a skin tint that aims to brighten and blur the skin for a naturally radiant finish.

“It feels amazing and it’s good for your skin,” said Alicia Keys. “When creating offerings, what’s most important to me is that your skin feels safe and protected. I know I can feel safe in this offering since it was mindfully created to be good for your skin.”

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Available in 40 shades for buildable and light-to-medium coverage, the product can also be used as a spot concealer or all-over skin tint.

“It’s Like Skin is an extension of our multi-tasking best-sellers Let Me Glow Illuminating Serum and Truly Becoming Multi-Benefit Peptide Serum, which invite you to own your own vision of beauty,” said Kory Marchisotto, President, Keys Soulcare. “What’s unique about It’s Like Skin is that we created a color-skincare hybrid that places a high emphasis on skincare benefits with beautiful buildable color.”

Like all other Keys Soulcare offerings, the It’s Like Skin product has the dedicated “I own my power” affirmation on its packaging, which was personally written by Alicia Keys to empower every individual in their beauty ritual, the company said.

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It’s Like Skin 2-in-1 Concealer + Tint retails for $28 and is available for purchase online at keyssoulcare.com.