Kiss names Sir John its newest Lash Ambassador
Kiss Products has entered a new partnership with celebrity makeup artist Sir John, who will serve as the company’s new Lash Ambassador.
As part of the partnership, Sir John will support the brand’s portfolio of strip lashes and adhesives and also have a dedicated webpage that is set to feature exclusive content that will include tutorials, tips, tricks and testimonials about his favorite Kiss lashes.
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“I am absolutely elated to embark on this journey as the brand ambassador for Kiss Lashes. The fusion of my artistic expression along with the unmatched styles, quality and value Kiss provides aligns perfectly with my vision,” says Sir John.
In addition, Sir John also will utilize social posts, conduct masterclasses and press interviews as the brand’s dedicated spokesperson, the company said.
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“Our collaboration with Sir John as the Kiss Lash Ambassador supports our commitment to introduce new consumers to the transformative power of false lashes as a tool for self-expression and confidence,” said Annette DeVita-Goldstein, senior vice president of global marketing. “This combined with Sir John’s passion and creative flair aligns beautifully with the Kiss brand mission.”