KVD Vegan Beauty campaign celebrates ‘Cat Eyes For All’
KVD Vegan Beauty is taking the ever so popular trend of a cat eye to the next level.
The beauty brand is launching its “Cat Eyes For All” campaign, which celebrates the 10th birthday of its popular Tattoo Liner, and features internet-famous Coby the Cat — known for his natural winged eyeliner look.
Tattoo Liner, which comes in trooper black and mad max brown shades, as well as the Go Big or Go Home Mascara are the focus of the campaign, which are crucial when it comes to nailing down that perfect cat eye, the company said.
In addition to Coby the Cat, human models part of the campaign include KVD Vegan Beauty makeup artist Fanny Maurer, Chloé Nguyen and Carmen Lee Solomons.
“We couldn't be more excited to kick off Spring 2020 with a campaign celebrating our brand's first vegan product and our #1 SKU — Tattoo Liner, a globally award-winning liquid eyeliner — which turns 10 this year. Our product is for everyone and it has survived the toughest challenges — even car crashes! Over the course of the next 4 months of this campaign, we have many more surprises,” Kelly Coller, KVD Vegan Beauty VP of global marketing and PR. said. “We will be announcing a partnership with a celebrity makeup artist (known for creating one of the most famous cat eyes on the planet), a cause-marketing and limited-edition product, many new faces and advocates, social stunts, and new, cool ways to get your hands on free Tattoo Liner samples. This campaign is one of my all-time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about. We love beauty-positive rebels, our furry friends, and believe in Cat Eyes for All!”