Kylie Cosmetics enters Ulta Beauty at Target

Kylie Cosmetics will be available to shoppers who frequent Ulta Beauty at Target locations beginning June 9. 

The beauty brand announced that a curated assortment of lip products, including the Matte Lip Kit, Tinted Butter Balm and High Gloss will be carried at the locations, as well as a limited selection online at Target’s Ulta storefront. 

“We are excited to launch Kylie Cosmetics at Ulta Beauty at Target—I created Kylie Cosmetics to give access to the makeup products that I love and use, and I can’t wait to give more people the opportunity to shop and experience our products in-store across the country,” said Kylie Jenner.

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The Core Lip Collection that will be available includes: 

• Matte Lip Kit: The duo aims to create a highly pigmented, long-lasting matte lip look;
• Velvet Lip Kit: The duo aims for a velvety, demi-matte lip look with high color;
• Matte Liquid Lipstick: A that offers 8-hours of wear without drying the lips;
• Tinted Butter Balm: This 12-hour hydrating balm offers high color and a moisturizing, luminous shine finish;
• High Gloss: Offering multi-dimensional shine and color, it glides on to leave lips looking glossy without stickiness;
• Matte Lipstick: Highly pigmented and weightless color in just one swipe, featuring a moisture-rich formula with hyaluronic acid (sodium hyaluronate) providing up to 8 hours of hydration;
• Crème Lipstick: This creamy formula delivers a color-rich, satin sheen finish, all while hydrating and moisturizing for 8 hours;
• Precision Pout Lip Liner: This wooden pencil features a waxy texture and long-lasting formula that stays put without smudging or feathering;
• Plumping Gloss: Its lightweight formula provides a refreshing, tingling sensation while softening and smoothing lip lines;
• Lip Oil: this formula hydrates, comforts, and leaves lips looking smooth and naturally plumped. Formulated with a Nourishing Complex, it has a rich, conditioning texture that combines the shine of a lip gloss with the moisture-sealing effects of a balm; and 
• Sugar Lip Scrub: the perfect self-care treat, this lip scrub gently exfoliates and buffs away dead skin cells while helping to replenish lips’ moisture. 

“We know so many beauty enthusiasts love Kylie Cosmetics, so I can't wait for them to see the special collection curated just for Target,” said Rick Gomez, Target’s executive vice president and chief food, essentials and beauty officer. “Through Ulta Beauty at Target, we're offering Kylie's best selling items including the Matte Lip Kit, High Gloss and more. This kind of prestige experience is what makes our partnership with Ulta Beauty so special. And we’re excited to continue building on the power that comes from bringing our brands together to change the way people shop beauty.”

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Kylie Cosmetics debuted in physical retail at Ulta Beauty in November 2018 with a permanent product offering, available in every store location across the country. 

“As Kylie Cosmetics’ first-ever retail partner, we’re so thrilled to support the brand's continued growth and expansion as it makes its debut at Ulta Beauty at Target,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “We’ve been proud partners since 2018 and through this added touchpoint, we're creating even more convenience for guests to shop and discover prestige beauty offerings from one of the most beloved brands in beauty. This next phase for Kylie Cosmetics underscores its strong resonance with beauty enthusiasts everywhere and exemplifies the unique possibilities that can come to life through our partnership with Target.”