La Colombe gets frothy with Draft Latte cans
La Colombe Coffee Roasters is bringing the taste of its on-tap Draft Lattes to the ready-to-drink coffee aisle.
New from the brand are the Draft Latte cans, which come in double, triple, mocha, vanilla and caramel options. The cans are the first products launched under Chobani’s leadership.
“Chobani and La Colombe is a perfect union of like-minded brands–they share a commitment to quality, craftsmanship, and impact, as well as a belief that delicious, nutritious products should be available to all,” says Chobani founder and chief executive officer, Hamdi Ulukaya. “Just as Chobani disrupted the yogurt industry back in 2007, we’re excited for La Colombe to disrupt the high-growth ready-to-drink coffee category with a better choice for people who are looking for more cold coffee options.”
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The lattes contain single-origin Colombian bean coffee that has been roasted and cold brewed, per the brand. Additionally, the 11-oz. canned coffee also contains locally sourced milk, the company said.
“We’re excited to bring La Colombe’s 30 years of coffee credibility and mad science together with Chobani's breakthrough dairy expertise, which maximizes the natural sweetness already found in milk,” says Chobani’s chief innovation officer, Niel Sandfort. “We have created a perfectly balanced, velvety draft latte with just the right amount of body. It has half the amount of sugar and no artificial sweeteners. This is unparalleled in today’s ready-to-drink offering.”
In addition, La Colombe also announced it is embarking on a partnership with Keurig Dr Pepper to make its product available in more retail locations by broadening its distribution in grocery and convenience channels.
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Lastly, the new lattes also will showcase the brand’s new design, which includes an updated logo, color, palette and packaging.
“Our new brand design reflects the heritage, craft, and passion we put into every aspect of the coffee experience,” says Kathryn O'Connor, La Colombe’s chief marketing officer. “One of the most intentional design updates we made was changing the direction of our signature dove to give a sense of forward momentum and reflect the pioneering spirit and innovation at La Colombe.”
