La Roche-Posay’s ‘Healing Power of Touch’ campaign supports cancer patients, caregivers
La Roche-Posay is continuing its efforts to help cancer patients and their caregivers with its “Healing Power of Touch” campaign.
In partnership with the Union for International Cancer Control, or UICC, the two companies are launching a digital learning platform — cancer-support.com.
The learning portal will provide cancer patients and their caregivers with the training needed to help improve their lives by simplifying essential information about holistic supportive care in bitesize themes that are easy to digest and understand, the companies said.
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"It is essential to raise awareness among both patients and caregivers about the skin-related side effects of cancer treatments and offer ways to mitigate them," said Laetitia Toupet, global brands general manager, L'Oreal Dermatological Brands. "We still hear too many patients say, 'If only I had known about these solutions, it would have changed my life!' We don't want to hear that ever again."
La Roche-Posay hopes the platform will reach as many as 300,000 patients and caregivers in the first year. Additionally, for each training session completed through the end of the year, the brand will add 1€ to its donation to the UICC.
"Beyond skin, a patient's whole life is affected during and after cancer," said Benjamin Brunschwig, sustainability director at La Roche-Posay International. "This is why the learning platform explores holistic supportive care that goes beyond skincare care to include mental health, working with cancer, nutrition, pain and fatigue."
As part of its “Healing Power of Touch” campaign, the brand aims to raise awareness about the vital element of supportive care and the essential role of caregivers. A vital element of the campaign is the portrayal of real cancer patients and their family members, instead of featuring actors, the company said.
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"For decades, the La Roche-Posay brand has been supporting cancer patients and their needs through both treatment at our partner Thermal Integrative Health Center, and through providing training and research to Health Care providers to offer effective and tolerable skincare products that can help improve the patients quality of life," said Penelope Giraud, general manager of La Roche-Posay USA.