Lay’s, NBC’s ‘The Voice’ partner on chip flavor discoveries

There’s more than a new season of NBC’s “The Voice” airing on television screens this spring.

Lays is partnering with the show to unveil a new assortment of flavors joining its classic flavors, as well as re-introducing two flavors that will only be available for a limited time.

Working specifically with coach and musician John Legend, the brand also will be inviting consumers to enter opportunities to win an array of prizes, including a trip to see a live taping of “The Voice” in Los Angeles.

“I'm excited to partner with Lay's to launch these fun new flavors and to give the wonderful fans of 'The Voice' the opportunity to come share in the fun of the live show,” said Legend.

New flavors hitting shelves include cheddar jalapeño, Poppables sea salt and vinegar, kettle cooked flamin’ hot, and the limited edition crispy taco and wavy fried green tomato.