Le Mini Macaron broadens footprint within Ulta Beauty
Le Mini Macaron, the TikTok viral mini macaron UV-shaped lamp that allows users to create gel manicures in 15 minutes, has expanded its retail presence.
The brand recently shared that its products will launch in 1,350 Ulta Beauty stores, landing on the Impulse Checkout section. This news follows the brand being sold on the retailer’s e-commerce platform since 2017.
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Products that will be featured at the retailer’s physical stores include:
- Pearlescence Gel Manicure Kit: Ideal to help create Hailey Beiber’s viral glazed donut manicure, the kit contains the UV lamp, an all-in-one 9-free and cruelty-free and vegan gel polish in the shade Pealescence, a cuticle stick, mini nail file and 10 gel remover nail wraps; and
- Lunegloss Black Jelly Nail Serum: An overnight nail serum that looks to condition and revitalize the cuticles and nails. Containing re-mineralizing black algae, antioxidant black acai berry and black caviar extract, it works to bring tired nails back to life.
“It has been my dream to launch in-store with Ulta since we rolled out on Ulta.com back in 2017. We’ve been thoughtful and methodical about an in-store roll-out because we wanted to make sure we had the knowledge and resources to do it right,” said Christina Kao, co-CEO and co-founder of Le Mini Macaron. “Ulta has been an incredible long-term partner for us, and we look forward to expanding our relationship and getting our products into more Ulta customers’ hands.”
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Le Mini Macaron’s Pearlescence Gel Manicure Kit retails for $38 and the Lunegloss Black Jelly Nail Serum retails for $11.