Lenny & Larry’s launches Cookie-fied Big Bar
New from Lenny & Larry’s is a larger and more satisfying version of its Cookie-fied Bar.
The Cookie-fied Big Bar, which is a 90 g gluten-free snack bar that contains 24 g of plant-based protein, comes in cookies and crème and peanut butter chocolate chip flavors.
“We’re proud to pioneer the snack bar category by creating functional products that satisfy the need for nutrient-dense options, coupled with an element of playfulness,” said Lenny & Larry’s CEO, Jolie Weber. “Cookie-fied fans expressed their desire for an even more protein-packed version of a product that had become an integral part of their active and on-the-go lifestyles. Now with even more to love, Lenny & Larry’s continues to be an innovative brand that brings consumer preferences to life with a little bit of humor.”
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In the cookies and crème flavor, consumers can expect to find sweet and creamy flavors that are stacked with white chips and crunchy cookie bits.
On the other hand, the peanut butter chocolate chip variety features a peanut butter base that is blended with chopped peanuts, chocolate chips and is topped with cookie pieces.
“Lenny & Larry’s new Cookie-fied Big Bar is the perfect addition to store shelves, with its new ‘big ass’ look,” said Lenny & Larry’s senior vice president of marketing and innovation, Chris Cook. “Not only does this functional bar root back to the brand’s playful ethos, we’re introducing an elevated snacking experience that consumers can expect to see more of in the coming months.”
[Read more: Lenny & Larry’s Complete Cookie-fied Bar gets strawberry twist]
Consumers can find Lenny & Larry’s Cookie-fied Big Bar available for purchase on Amazon in 12-count packages that retail for $27.99 and single-bar options for $2.33 at select convenience stores nationwide beginning in 2024.