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NEW YORK — Fragrance brand Curve is launching a new campaign inspired by the weirdest and quirkiest fantasies of Generation Z men. 

CINCINNATI — Pantene is partnering with one of the toughest women in the world, mixed martial artist, actress and bestselling author Ronda Rousey, to teach women that strong is always beautiful.

Ulta Beauty shows no signs of losing its momentum as the chain reported a strong quarter and raised its full-year outlook for the third time this year.

Ulta’s performance was impressive, both in brick-and-mortar and online where its sales jumped nearly 60%. 
  
Ulta’s net income surged 23.2% to $87.6 million in the third quarter, up from $71.1 million in year ago period, amid strong sales.
    

The fast-growing NYX Cosmetics has opened a store at Brea Mall in Brea, Calif.

The Los Angeles-based cosmetics brand opened its first brick-and-mortar location in 2015. It currently operate 23 locations throughout the United States.

Menemsha Solutions provided both architecture and construction for the new store. 

Beauty stores are hot — and shoppers around the globe can’t seem to get enough of them. 

With hundreds of new door openings during 2015-2016, boutique beauty stores remain on a high growth trajectory, according to an upcoming study from market intelligence and research firm Kline.

Vertically integrated beauty specialty stores offering an immersive, single brand experience and supported by cult-like followings of younger generations, including millennials, are seeing expansion across multiple countries, the report finds.

A new Harris Poll survey reports that a majority of women over the age of 35 believe buying green beauty is important to them, while an even larger percentage of millennial women seek out cleaner, all-natural products.

According to Allure magazine, the second-annual Green Beauty Barometer asked 1,126 women across the country, aged 18 and older, to “measure their attitudes and purchase behaviors toward all-natural beauty products.” And the results were loud and clear: Young women want cleaner, greener beauty.

NEW YORK — The next big thing in beauty going viral on the Internet isn't actually makeup: It's a sponge.

The Molly Cosmetics Silisponge is an oblong makeup "sponge" made from silicone. The outer shell is thermoplastic polyurethane, a flexible plastic that is resistant to oil and grease. 

NEW YORK — Online club retailer Boxed.com is partnering with Unilever to deliver everyday essentials from Dove, Caress, Ponds, and Simple to women's shelters across the country this Giving Tuesday.

The retailer will team up on the effort with WIN (formerly Women in Need), the largest provider of shelter for homeless families in New York City.