-
Soothing relief
OAK BROOK, Ill. — Chapped and cracked lips have long been a side effect associated with the common cold, especially for those congested sufferers who have to breathe strictly through their mouths. Now Blistex is introducing Blistex Cold & Allergy Lip Soother, a lip balm that incorporates an external analgesic (pramoxine HCl 1%) to help relieve the pain that comes with those cracked lips.
-
Softlips debuts new look, kicks off campaign
ORCHARD PARK, N.Y. — The Mentholatum Co. has updated the packaging of its lip care line.
Softlips' package update includes a new logo and graphics, although the company retained Softlips' signature slender sticks and the light flavors/formulas. In line with the package update, the company has kicked off a new marketing campaign called "Softlips. So You."