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NPD: Prestige makeup sales rise throughout year; nail segment takes spotlight
PORT WASHINGTON, N.Y. — Prestige makeup sales experienced growth during the first 10 months of the year, with the nail segment coming out a winner all around with a $50-plus increase in both nail enamel and top/base coats, according to beauty market research conducted by the NPD Group.
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Prestige makeup sales garner solid gains, NPD reports
PORT WASHINGTON, N.Y. — Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.
Year-to-date — January through May — total prestige makeup sales increased by 9% to $1.4 billion in U.S. department stores, according to the market research company. For the month of May alone, makeup posted its strongest dollar performance (+11%) in the last three years.