L’Oréal Paris names Gemma Chan its international spokesperson

A new face is joining the L’Oréal Paris family.

Actress Gemma Chan has been named the beauty brand’s newest international spokesperson.

The British actress, who has starred in such films as “Crazy Rich Asians,” “Captain Marvel” and the upcoming “Eternals,” most recently worked alongside the United Kingdom’s Cook-19 to deliver free meals to healthcare workers across London at the height of the country’s COVID-19 pandemic.

“I’ve always believed that we should embrace our difference as our strength,” Chan said. "So I’m thrilled to join L’Oréal Paris, a family of empowered women of all origins standing together to show the power and beauty of diversity. The L’Oréal Paris message to every woman: “believe in your self-worth” is as needed today as ever.” 

Chan is an advocate for both inclusivity and feminism, values at the heart of the L’Oréal Paris brand, the company said.  

“Gemma Chan is proof of the success that happens when you have the confidence to follow your own dreams, and speak up for others to be able to follow theirs,” Delphine Viguier-Hovasse, global brand president of L'Oréal Paris, said. “Committed to her causes with innate female strength, she's a source of inspiration beyond the screen, for young women to be the change. We're delighted to welcome Gemma to the family.”