L’Oréal, Verily partner on diverse skin and hair health study
L’Oréal is embarking on a multi-year study that seeks to help researchers better understand the biological, clinical and environmental factors that contribute to skin and hair health over time.
Alongside Vertily, a precision health company, the "My Skin & Hair Journey" study will open a registry that will enroll thousands of self-identifying women in the United States to develop an unprecedented body of knowledge about perceptions and experiences of skin and hair health.
Self-identifying women aged 18 to 70 years old from various ethnicities, social backgrounds with diverse skin and hair attributes are invited to take part by privately sharing their unique skin and hair health journeys through self-reported data and surveys, the companies said.
[Read more: La Roche-Posay fights premature skin aging with Niacinamide 10 Serum]
“We are passionate about embarking on this journey with Verily, the worldwide leader in precision health tech," said Barbara Lavernos, deputy CEO in charge of research, innovation and technology at L'Oréal. "It is the first time a study of this magnitude has been designed for and launched in the beauty industry. Our work will go beyond skin to understand the many complex factors that may contribute to how beauty evolves over time. This study has the potential to unlock the mysteries of skin and hair health down to the individual level. In the future, it can serve as the cornerstone for developing precision beauty innovations for hair and skin, with a level of personalization never before seen.”
A sub-group of participants will also be invited to further testing to help uncover biomarkers, as well as unique biological signatures, that can lead to early detection or prevention of skin disorders before they take hold, the companies said.
“This program combines L’Oréal’s deep scientific knowledge of beauty with Verily’s comprehensive technology and clinical science capabilities,” said Stephen Gillett, CEO of Verily. “Through this multifaceted partnership, we aim to bring meaningful innovation to consumers and leverage data to deliver improved precision skin and hair health outcomes.”
[Read more: L’Oréal acquires Aēsop]
L’Oréal will leverage insights generated from the registry to develop innovative and precise beauty offerings that will support the skin and hair goals of all consumers.
“Skin health cohorts play a crucial role in unraveling the intricate connection between a wide range of biomarkers and skin health outcomes,” said Guive Balooch, L’Oréal’s global managing director of augmented beauty and open innovation. “Engaging regularly over time with the study participants allows us to observe changes, pinpoint risk factors, and develop personalized skincare recommendations that enhance overall skin health and well-being. This comprehensive understanding contributes to the development of more precise and inclusive skincare approaches that cater to the diverse needs of individuals worldwide.”
The registry for skin and hair health is now enrolling participants in the United States, with the intention to expand internationally.