Lottie London expands distribution

Lottie London, a UK-based cosmetics brand, is looking to make waves in the states.

Recently, the company announced that it would be expanding its footprint in the United States by rolling out its products at a major retailer — Walmart.

Other retailers that currently carry several of the brand’s products include Asos and Ulta Beauty.

Beginning in June, 598 of the retailer’s stores will carry Lottie London beauty products, and will Walmart.com.

“We have built this brand with approachability at its core, and this carries through product innovation to the retailers that we partner with,” Nora Zukauskaite, head of global marketing said. “By expanding to Walmart, we’re not only staying true to our brand, but more importantly, we are giving our #LottieSquad more opportunities to create fresh looks with our products.”

Made with vegan ingredients, Lottie London products coming to Walmart are also cruelty-free and will retail from $5.98 to $10.98.