Maëlys expands availability of body care products to Ulta Beauty
Maëlys, a body care brand known for its approach to bringing clinically-proven solutions to its consumers, has expanded its retail footprint.
The brand announced an exclusive retail partnership with Ulta Beauty, which kicks off its omnichannel expansion after a direct-to-consumer approach, the company said.
“As one of the fastest growing DTC beauty brands in the U.S,. we saw a huge demand for our products to be available on other channels — it became clear that now is the time to also focus on our retail expansion,” said Rom Ginzburg, CEO of Maëlys.
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“Ulta Beauty is a world-class retailer with a national presence, incredible omnichannel retail experiences and a brand ethos that mirrors our customer’s profile incredibly well,” Ginzburg said. “Our goal is to enrich the customer experience by making it easier for them to shop in the places they love, thereby enabling them to conveniently find products that provide exceptional results and bare-it-all confidence. As body skinification continues to rule in the body care category, with Maëlys at the forefront, there is limitless opportunity for our partnership with Ulta Beauty.”
Products available at the beauty retailer include: B-Tight Lift & Firm Booty Mask, B-Flat Belly Firming Cream, B-Thicc Booty Enhancing Mask, B-Flex Lift and Firm Arm Cream, B-Perky Lift and Firm Breast Mask, Get-Cheeky Enriched Cellulite Oil and Get-Sprung Enriched Stretch Mark Oil — all in the Skincare We’re Loving section of Ulta Beauty stores.
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“We’re thrilled to evolve our partnership with Maëlys as our guests continue to seek innovative skin solutions,” said Penny Coy, vice president of merchandising at Ulta Beauty. “Our highly engaged beauty enthusiasts, scale and unmatched omnichannel retail environment offers this unique, fun brand endless possibilities to further disrupt the body care category — and we can’t wait!”