Maesa announces winners of inaugural incubator program

Just shortly after announcing the creation and launch of its #MaesaMagicIncubator program, the company announced the names of the recipients.

Designed for beauty and wellness entrepreneurs from under-served communities, the program’s recipients were either in a pre-launch phase or had less than $100K in sales to date.

“Our primary aim with the #MaesaMagicIncubator is to help give wings to the dreams of entrepreneurs among underserved communities in the beauty and wellness sectors,” said Piyush Jain, chief executive officer. “I truly believe in the power of ideas and the passion of entrepreneurs—and this is so beautifully reflected in our winners and finalists. We have a group of visionaries who have found a consumer insight and designed innovative products and solutions to meet unmet consumer needs.”

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Winners include:

• Fuzz Clinic: A hair removal skin care brand for multicultural customers whose products are infused with botanical ingredients and look to target such issues as dark marks, irritation and unsightly bumps often associated with hair removal;
• House of Foster: A fragrance brand that promotes unapologetic and explorative scents that are scientifically designed to bring users home. Intentionally made for unseen fragrance consumers but accessible to all—the line features clean modern accords with a non-boring soulful undertone; and
• Squigs Beauty: An award-winning Ayurvedic beauty brand, whose mission of Happy Headcare was created to put consumers in a good mood. The brand works on caring for the skin on your face and scalp because both are equally important.

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“We were delighted by the overwhelming response and enthusiasm we received from entrepreneurs all over the country. The pool of applicants was extremely competitive, and it was a combination of a robust review process and interviews that led to our incredible winners and finalists,” said Oshiya Savur, chief brand officer. “In all of them, we saw glimpses of that #MaesaMagic dedication to pushing boundaries and thinking outside the box.”