Maesa launches incubator program for beauty, wellness entrepreneurs
Maesa is launching a new initiative to honor its 25-year anniversary.
The #MaesaMagicIncubator program is designed to bridge the entrepreneurial access gap and empower early-stage beauty and wellness founders from underserved communities.
Featuring a comprehensive curriculum, dedicated mentorship, hands-on education and initial funding, the program looks to equip participants with tools to aid in building their brands from concept to store aisles, the company said.
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“Maesa embraces the principle that investing in our communities yields shared rewards—and a little bit of magic,” said Piyush Jain, CEO of Maesa. “By breaking down barriers and offering our proven expertise, the #MaesaMagicIncubator aims to create a more inclusive and diverse beauty industry, thriving on innovation and creativity.”
To qualify for the program, entrepreneurs must be in the pre/early launch phase or have achieved less than $100,000 in sales to date.
Consisting of a 12-week intensive curriculum that is specifically tailored to bring their respective brand to life, participants will receive admission to the Future of Commerce and Work program, which is hosted by the Emerson Group.
The program will culminate with a pitch deck presentation to an advisory board that will comprise Maesa executives, founder partners and industry experts who will give participants feedback and tools needed for the CPG category, the company said.
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“Our mission with the #MaesaMagicIncubator goes beyond brand creation,” added Oshiya Savur, chief brand officer of Maesa. “We are committed to empowering individuals and amplifying their unique voices. This program is about redefining what's possible and ensuring that every dream, regardless of its size or origin, has a chance to shine.”