Manic Panic debuts Wet Line

Manic Panic is making its foray into the world of hair care.

The beauty brand has unveiled its new Wet Line, which features two shampoo styles and a color safe conditioner, that work to prepare hair for coloring and prevent fading through the removal of excess oils and product build-up.

• Featured products in the line include:
• Prepare to Dye Clarifying Shampoo, which is formulated with such ingredients as organic ginseng root and sage extracts, helps prepare hair for coloring by removing excess oils, protects hair against UV rays, and retails for $14.99;
• Not Fade Away Color Safe Shampoo, which is infused with sunflower seed and rosemary extracts, is pH balanced, free of sulfates, works to extend the life of vibrant hair color, and retails for $14.99; and
• Keep Color Alive Color Safe Conditioner, which contains sunflower seed extract, quinoa protein and shea butter, is color safe, has antioxidants to help extend the life of vibrant hair color, and retails for $14.99.

Manic Panic’s Wet Line is free of parabens, vegan and cruelty-free, and is available for purchase on ManicPanic.com.