Maybelline New York brings virtual makeup looks to Microsoft Teams
Maybelline New York is partnering with Microsoft to make it easier for users to get glam for a virtual call.
The beauty brand is rolling out an app on Microsoft Teams that allows users to adjust their personal style quickly and easily directly from within a Teams meeting. This tool aims to offer a low-barrier way to try out different styles with the goal of democratizing makeup and empowering self-confidence at work.
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“Maybelline’s mission is to give everyone self-confidence to express their beauty. Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward,” said Trisha Ayyagari, global brand president of Maybelline New York. “That’s why we partnered with Microsoft Teams to develop virtual makeup looks — now even on the busiest day, you can put makeup on with just a click. We hope we make people’s lives a little easier.”
Powered by Modiface AI and developed in collaboration with the Geena Davis Institute to ensure a representation of a broad and diverse population, the beauty brand looks to provide users with a range of looks best suited to their meetings as well as offer a range of looks they might not have otherwise tried out.
Users can choose from 12 makeup looks that complement their own natural look and also contain a product breakdown to understand which product and shade constitutes the look and create it in real life.
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“At Microsoft, empowering people through technology is at the core of what we do,” said Nicole Herskowitz, vice president of Microsoft Teams. “The new Maybelline Beauty App in Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI.”