MegaFood unveils revamped brand identity
MegaFood has revamped its look with a modern twist that embraces its plant-powered and plant-first heritage that goes back more than 50 years.
Through this update, the brand looks to position itself further in the natural vitamins and supplements category by highlighting its approach to nurture the health of both people and the plant, MegaFood noted.
"Building on our rich history of creating efficacious, plant-powered vitamins and supplements for more than 50 years, this next chapter for MegaFood brings to life our new brand identity and purpose: to harness the power of plants to nurture the health of people and planet," says Andy Dahlen, CEO of MegaFood. "We have an unwavering commitment to quality using science-backed ingredients and rigorous internal testing, such as testing for 150+ pesticides, to meet the purity and potency standards we demand, and our consumers deserve, and as our brand continues to innovate and evolve, so must our visual identity. This transformation honors our deep heritage while preparing for the next 50 years with a distinctive look focused on our mission and purpose."
All of the brand’s website, social media presence, and marketing campaigns are all updated to match the new look and feel, and its Omega 3-6-9, supplement made with algae and organic ahi-flower, will be the first product to sport its new look.
[Read more: iHerb partners with The Vitamin Shoppe]
Lastly, MegaFood also noted that it will set new benchmarks for what vitamin and supplement shoppers should expect from its products, including:
- Credible: MegaFood champions the power of plants while relying on the power of science through using research-backed and clinically studied ingredients, to craft plant-based, efficacious products that deliver the promised benefits.
- Clean: MegaFood increased the number of pesticides that its products are tested for, from 125 to over 150. The brand is NSF-certified for Good Manufacturing Practices.
- Conscious: MegaFood has been a Certified B Corporation since 2018 and 1% For the Planet Member since January 2024, always striving to live up to its promise of improving the health of people and the planet. In 2023, the brand became the first Certified B Corp vitamin & supplement brand in North America to be Plastic Neutral Certified in partnership with RePurpose Global. To date, MegaFood has funded the recovery of 400,000 lbs. of nature-bound plastic waste while it works with urgency to reduce plastic in its own products and manufacturing processes.
