MegaFood updates packaging on key product lines

MegaFood has begun to rollout brand-new labels for several products across its key lines.

Featuring a modernized design, the updated packaging began hitting shelves with the Blood Builder Iron, Baby & Me 2 Prenatal supplements and its multivitamins, the company said.

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“While our packaging has undergone a refresh, the way we craft our vitamins, minerals and supplements with quality nutrients and real food ingredients hasn't changed,” said Matt Smith, vice president of marketing at MegaFood. “We’re excited that the fresh new look will help put these differentiators front and center for consumers and we look forward to continuing to roll this out to our wide variety of products in the coming months.”

Designed to keep its key visual elements, including the green brand name, yellow background color, and natural food or herbal ingredient images, the new layout includes enhanced readability of product names and varieties, as well as a call out of important product features and benefits, the company said.

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Consumers can look for additional products with updated packaging to hit shelves in the coming weeks.