Mrs. Butterworth’s celebrates holiday season with Elf-inspired pancake mix
Mrs. Butterworth’s and Warner Bros. Discovery Global Consumer Products are teaming up to celebrate the holiday season with a mix kit inspired by the film “Elf.”
In honor of the movie’s 20th anniversary, the companies are rolling out the limited-edition “Elf”-themed Sugar Cookie Pancake Mix Kit, which will come with a specially designed bottle of Original breakfast syrup.
“’Elf’ is a holiday film full of joyful humor, and we’re delighted to offer two products that embody that spirit,” said Lucy Brady, president of grocery and snacks at Conagra Brands. “Our new ‘Elf’-themed Sugar Cookie Pancake Mix Kit and specially-bottled Syrup are treats that we're sure Buddy the Elf would love.”
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The commemorative bottle features a design that includes Buddy the Elf in front of a snowy silhouette of New York City, and is topped with a green cap to match his outfit, the companies said.
Consumers will be able to get their hands on the limited-edition “Elf”-themed Sugar Cookie Pancake Mix Kit during the holiday season at grocery stores, mass retailers and e-commerce channels for a suggested retail price of $6.99 and the syrup retailing for $4.19.