Mtn Dew intros Zero Sugar option

Mtn Dew is toning down the sugar with its latest launch.

The Purchase, N.Y.-based PepsiCo brand unveiled its Zero Sugar offering, which contains the brand's well-known flavor minus the sugar.

"This is a big moment for Dew. We are excited to give customers a zero-sugar offering. Because our fans are uncompromising with the Dew they know and love, we knew we had to pull off a formulation that would preserve the great taste of the original," Nicole Portwood, the vice president of marketing at Mtn Dew, said. "Mtn Dew Zero Sugar delivers on a bold flavor and ever-evolving consumer preferences."

Available in 20-oz. and 2-liter bottles, as well as 12 packs of 12-oz. cans, Mtn Dew’s Zero Sugar option will hit shelves on Jan. 13.