Myavana embarks on experimental partnership with Ulta Beauty
Myavana, a beauty-tech company founded by Candace Michell Harris, is partnering with Ulta Beauty on a new venture that is being coupled with investments from Prisma Ventures and BrainTrust Fund.
“In the beginning at Myavana, we set out on a mission to transform the hair industry through science and technology, and I am ecstatic to partner with Ulta Beauty to begin this digital transformation in retail," said Candace Harris, CEO and founder of Myavana. "Through our personalized hair care technology that will innovate and elevate our shopping experiences, we’re excited to bring to market better identification and understanding of our unique hair strands and unique hair journeys while partnering with the nation’s largest beauty retailer that prioritizes innovation and inclusion.”
The two companies are working on is a Virtual Hair Analysis tool, which will integrate Myavana’s HairAI technology to help guests understand their hair type and receive personalized product recommendations.
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“Through Prisma Ventures, Ulta Beauty’s digital innovation fund, we’re always looking to support and invest in technologies that will pave the path forward for the world of beauty – especially those with like-minded values aiming to innovate the space through an inclusive lens,” said Agustina Sartori, senior director of digital innovation at Ulta Beauty and managing director of Prisma Ventures. “Candace’s visionary approach to digitizing beauty experiences for all hair types, including textured hair, is incredibly unique, and we’re thrilled to collaborate with Myavana on their mission to open new doors for more guests through hair analysis technology.”
Through this experimental tool, which will be seamlessly integrated into Ulta Beauty’s e-commerce virtual try-on experiences, the companies aim to change the way shoppers explore and select their hair care products.
“Myavana is emerging as a leader in beauty AI because its hair strand analysis super-serves every customer in this valuable marketplace, from the shopper seeking a personalized diagnosis, to retailers and stylists wanting to sell the right products to shoppers the first time,” said BrainTrust Fund general partners Kendra Bracken-Ferguson and Lisa Stone. “We’re looking forward to working with Candace and her team as the brand continues to accelerate.”
