Nail

SOLON, Ohio -- ECRM is launching a Prestige Cosmetics & Beauty Care Efficient Program Planning Session (EPPS) focusing on prestige, masstige and indie cosmetic, fragrance and beauty brands. 

This session has been created to bring together suppliers of these categories with buyers at department, specialty and alternate channel retailers seeking to sell these high-end and unique products.

CALABASAS, Calif. -- Augmented reality firm FaceCake Marketing Technologies is launching an entirely new way to discover cosmetics via mobile.

The company's iOS app, GlamScout, prominently features FaceCake's ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet or runway beauty looks in one easy snap.

NEW YORK -- A popular men's skin care brand is looking to expand distribution following a sustained period of brand growth with leading retailers.

Bulldog is currently exploring new distribution options across America. Earlier in 2016 Bulldog signed a major deal to put their line of award-winning products into more than
2,000 Walgreens stores nationwide. The deal saw Bulldog launch a five product line-up that included three new items and two best sellers into Walgreens stores around the country.

Instagram is helping boost sales of at-home artificial nails. The nail category is still trying to claw its way out of the red, with IRI reporting sales still down. For the 52-week period ended May 15 across multi-outlets, sales are down 0.7% overall, but nail color is still down just over 7%.

CHICAGO — Last year, attendees couldn’t stop talking about the winner of the Discover Beauty award at Cosmoprof North America. That company was Static Nails, a reusable artificial nail. Now that talking has turned to purchasing with the line getting exposure in Sephora, Canada’s Murale and HSN. com. Created by Alexis Irene, Static Nails require only five minutes to apply and are easily removed and reusable. According to Irene, the nails can be worn 18 days straight or reapplied up to six separate times.

Walgreens is looking to spark nail polish sales by is selling an exclusive collection of 10 bold colors called LuxePop Electrix (MSN). 

Social media has given a face, and quantified, just how many individuals are hungry for products that are made specifically with them in mind, and this social revolution is forcing the beauty industry to make changes faster than ever before. (Allure)

LOS ANGELES -- Leading natural skin care brand California Baby is expanding distribution to more than 1,700 Walmart stores across the nation.

The retail chain will now carry California Baby's most celebrated products including the award winning Calendula Cream and Calming Shampoo & Bodywash. More than 45 products will also be available on the retailer's e-commerce site.