Nailea Devora named Revlon’s newest global brand ambassador
A new face is joining the Revlon family.
Digital star and artist Nailea Devora has been named the beauty company’s newest global brand ambassador, joining the ranks of Ashley Graham and Megan Thee Stallion.
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“Our brand mission has always been to amplify voices, challenge convention, and break barriers, and we’re constantly looking to partner with changemakers and budding talent who are not afraid to take risks – which is exactly what we see in Nailea,” said Maribelle Orengo, vice president of Revlon Brand. “Nailea not only embodies our brand values, but she represents two of our biggest growing consumer bases of Gen Z and Hispanic/Latin Americans. We’re excited to grow our Revlon family to be even more inclusive, diverse, and representative of all ages and backgrounds.”
Devora, originally from Texas, embodies the spirit of a proud Latina, is fluent in both Spanish and English and uses her platform to showcase her sense of style, the brand noted.
“Growing up, I remember watching my mom do her makeup and always using Revlon lipstick – she never left the house without a bold, red lip! And that’s really how I first fell in love with beauty,” Devora said. “To be able to now partner with a brand as iconic as Revlon, and hopefully inspire people from all over the world to express themselves through makeup and style, is such a dream come true.”
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As a global brand ambassador, Devora will create social media content across Revlon’s platforms, including Instagram and TikTok, in support of upcoming launches. She also will be featured on in-store displays starting this fall and will be part of the brand’s digital media and advertising in 2024.