Natural

SAN FRANCISCO -- Sephora is adding a new false lash virtual try-on to its Virtual Artist app, as well as a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology.

Seattle cosmestics company Julep, which has sold exclusively online since its inception, is going brick-and-mortar by launching its products at Ulta Beauty stores. (Seattle Times)

CINCINNATI -- Procter & Gamble is celebrating the 10th anniversary of its My Black Is Beautiful platform by spearheading a broad dialogue about black beauty at the Essence Festival in New Orleans. 

WATERBURY, Vt. -- Canus, a leading provider of fresh goat's milk skin care products in North America, is launching its Caprina by Canus line at Meijer.

The Caprina line includes a variety of soaps, body washes and foaming milk baths in several fragrances as well as a fragrance-free version for soaps.

Canus is currently the best selling goat's milk soap in North America and launched Caprina in Canada in early 2009 with great success.  

BROOKLYN, N.Y. -- As summer starts to really heat up, Desert 2 Desert, Inc. makers of the patented My Cabana Boy spray sunscreen applicator, has announced that it has expanded nationwide retail distribution. 

PARSIPPANY, N.J. -- A new report from Kline shows that the U.S. beauty market is being driven by technological advancements that allow personalized engagement between retailer and shopper.

High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches in 2015, according to Kline’s Cosmetics & Toiletries USA report. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015. 

At top from left: Judy Ard, VP of HBC, ECRM; Jack Savdie, Vice President of Sales and Albert Savdie, President, Global Beauty Care; Alex Tomas, Area Manager, DSN. At bottom right, from left: Judy Ard, VP of HBC, ECRM; Peter Mulholland, General Manager Australasia at InnovaDerma Aus & NZ Pty Limited, Louise  Ferguson co-founder of SkinnyTan; Alex Tomas, Area Manager, DSN.