Nature’s Way debuts gummy vitamins

Nature’s Way unveiled zero-sugar versions of their most popular gummy vitamins, as well as three new gummy vitamins that will be available this summer.

The zero sugar version vitamins are made with such plant-based sweeteners as monk fruit extract and stevia extract and do not contain sugar alcohol.

Here’s the new lineup:

• Sambucus Zero Sugar Immune Gummies: Great-tasting vitamins made with high potency vitamins C and D3, an excellent source of zinc, and highly concentrated, premium black elderberry extract. 
• Alive! Zero Sugar Women’s Gummy Multivitamin: Strawberry-flavored vitamins formulated with B vitamins to help convert food into fuel. They are made with 12 vitamins and minerals for women’s wellness, including vitamin A, vitamin C, vitamin D3, vitamin E, zinc and biotin.
• Alive! Zero Sugar Men’s Gummy Multivitamin: Peach-flavored vitamins formulated with B vitamins to help convert food into fuel. They are made with 13 vitamins and minerals, including vitamin A, vitamin C, vitamin D3, vitamin E, biotin and zinc, and also with the proprietary food-based Orchard Fruits & Garden Veggies powder blend.

[Read more: Nature’s Way intros Brain Fuel supplements]

The company also unveiled three new gummy vitamins, available in-store this summer including:

• Quick Calm Gummy – Formulated for fast, drug-free relief. Fast-acting L-theanine works within 30-60 minutes to promote relaxation and calm without daytime drowsiness, the company said.
• 3-in-1 Probiotic Gummy – Formulated with 2 billion CFU of clinically studied probiotic Unique IS-2 per 2-gummy serving, this multitasking gummy supports digestive regularity, promotes vaginal health, and reduces occasional bloating. 
• Magnesium Gummy – Formulated with high-absorption magnesium citrate to replenish stress-depleted magnesium levels and promote a calm, balanced mood, this gummy has customizable dosing options. One gummy supports muscle, heart, and nerve function. Taking three gummies helps promote a sense of calm, support a balanced outlook and manage stress, the company stated.