New Products

Amneal Pharmaceuticals has launched sevelamer carbonate tablets, 800 mg, in 270-count bottles. This generic from the Bridgewater, N.J.-based company is an AB-rated therapeutic equivalent to Renvela.

Amneal also launched five other products in addition to sevelamer carbonate:

Kellogg’s Rice Krispies Treats is introducing two new permanent flavors, to the brand’s portfolio. The new additions, Birthday Cake and Cookies ‘n’ Cream were inspired by the most sought-after flavors of homemade treats on social media and will launch in retailers nationwide in January.

Kellogg’s is expanding its line of Special K products by introducing new, Special K Nourish Berries & Peaches with Probiotics. The cereal features peach-flavored flakes, a blend of blueberries, raspberries, peaches yogurt pieces and 12-g. of whole grains.

Seattle-based House Wine has announced that its Rosé Bubbles, which comes in a 375-ml can, is now available for purchase nationwide. In addition to expanding the availability of the product, the company also has announced the addition of Sauvignon Blanc and Pinot Noir in a 375-ml can to debut by January 2018 in locations throughout the nation.

Los Angeles-based Steripod is introducing tongue cleaners for the holiday season, along with expanding the number of colors available for their toothbrush protectors and gift sets for each of their products.

New Steripod Tongue Cleaners emphasize the importance of maintaining all around good health, the company and Dr. Jamielynn Hanam-Jahr, DDS, of Beverly Hills Aesthetic Dentistry said.

Kellogg’s has announced a magical new addition to its portfolio — Unicorn Cereal. The product initially launched in the U.K. earlier this year and will now be hitting retail stores nationwide in the spring, specifically in March of 2018 for a limited time only.  

The new cereal will consist of red, blue and purple loops with white crunchlets. Also included will be a cupcake flavor that varies slightly from the yellow, purple and red U.K. loops, the company said. 

Milton Del.,-based Dogfish Head Craft Brewery has introduced the SeaQuench Ale. The product is a 4.9% ABV, and is sour brewed with lime juice, lime peel, black limes and sea salt. Each 12-oz., serving contains only 140 calories and 9 carbohydrates, the company said.

NYX Professional Makeup is venturing into the world of virtual reality with the help of Samsung Electronics America. The two companies have announced their collaboration in bringing virtual reality makeup tutorials to consumers, through Samsung Gear VR.