New Products

In 2023, HRG awarded 148 products predicted to have the highest potential for future success and drive profitability in independent pharmacies and other channels.

The line contains a proprietary restorative complex that helps strengthen strands and mend bonds, the company said.

Oreo is launching the limited-edition Dirt Cake cookies and Tiramisu Thins, which are a permanent addition.

The brand’s new Softening Collection offers four new products that not only wash but hydrate and help style strands that may otherwise be over-processed, dry or dull.

JuiceTiva is debuting Juicetiva hemp superfood powder in three new flavors—Cacao Hemp, Lovely Hemp Lemon and Sweet Leaf.

HRG reviewed 28 products in the health category, 136 items in the wellness sector and 114 items in the beauty aisle to see which ones stood out as Products to Watch.

Celsius’ new Sparkling Raspberry Peach beverage contains sweet and tangy flavor notes, the brand said.

The Firming Serum Stick features a retinol-based formula that glides on clear and is packaged in an easy-to-apply stick format, the brand said.