New Products

NEW YORK — SheaMoisture has made its foray into the color cosmetics segment with the April launch of its new “A Better Way to Beautiful” collection at Target.

WATSONVILLE, Calif. — Nordic Naturals introduced Vitamin C Gummies, providing 250 mg of vitamin C. With a tart tangerine flavor, Vitamin C Gummies are chewable gummy slices for kids 4 years and older.

The product is pectin-based, and free of gelatin, artificial colors, artificial flavors, preservatives and allergens, including gluten, milk, eggs, tree nuts, peanuts and soy.
 

Hyland’s has developed a virtual clinic in how to target the new mom niche with meaningful messaging that results in a Hyland’s Baby product being placed in the nursery. And the proof is in the sales. Hyland’s Baby generated $5.7 million, up 294.7%, for the 52 weeks ended Dec. 29, 2013, across total U.S. multi-outlets, according to IRI.

HACKETTSTOWN, N.J. — Mars Chocolate North America is launching a number of treats for Halloween 2014. The Halloween chocolate category exceeded $1 billion in sales for the first time in 2013, with an increase of 6.4% over the previous year, according to Mars.

TWIX had a strong Halloween selling season last year, and this year Mars will bring TWIX Brand Ghost Singles to the market. The shapes segment continues to grow, with 62% of consumers purchasing shapes at Halloween.

CINCINNATI — Bioré, a Kao USA beauty brand, is leveraging the power of charcoal with its new Bioré Skincare line, which includes a self-heating, one-minute facial mask.

Known for its ability to attract and absorb pollutants, black charcoal has been a skin care staple for years. Harnessing the power of natural charcoal and combining it with skin purifying technology, Bioré has developed the new Bioré Skincare Self Heating One Minute Mask and Deep Pore Charcoal Cleanser to ring in a new era in clean.

ESPOO, Finland — In keeping with the trend, Finnish beauty brand Lumene was certain to add a new skin care oil to its list of launches for 2014.

Among the new products added this year to Lumene’s Vitamin C+ collection, which is now known as Bright Now Vitamin C+, is the new Bright Now Vitamin C Dry Skin Cocktail skin oil. The two-toned formula not only is visually stunning but the bio-active oil complex combines cranberry and cloudberry seed oils to nourish and vitalize skin. It promises to smooth and diminish the appearance of fine lines and wrinkles.

Focusing on the on-the-go consumer niche, GOJO Industries’ Purell hand sanitizer has helped to bring brand relevance back to what was a commoditized category only a few years ago. Today, sales of its new Purell Advanced line have reached $20.5 million for the 52 weeks ended Dec. 29, 2013, across total U.S. multi-outlets, according to IRI. And with a growth rate of 65%, consumers can’t seem to get enough of it.