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Sales of Nyquil, Dayquil continue rise
NEW YORK — Another nighttime remedy that historically has performed well is Procter & Gamble’s combo pack of Vicks Nyquil and Vicks Dayquil. Sales of the combo liquids were up 94.2% to $39 million, and sales of its tablet combo pack were up 16% to $45.7 million. Vicks combination packs may soon get another lift from the Sochi 2014 Olympic Winter Games in Russia, of which P&G is one of the corporate sponsors. The Vicks Nyquil/Dayquil brands tapped U.S. Alpine skier Ted Ligety as a spokesman this season.
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Celebrity scents live on
NEW YORK — The celebrity fragrance trend continues to live on, and among the latest entrants is singer and songwriter Enrique Iglesias.
The artist has teamed up with Coty to develop his own line of signature fragrances, with the first fragrance slated to launch in the summer.
Coty Beauty president Renato Semerari noted that the partnership marks a great opportunity to expand in emerging markets, especially Brazil, which is the world’s largest fragrance market.