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Colgate's Optic White line continues to shine
NEW YORK — It also is important to note the success of Colgate's Optic White toothpaste. According to IRI, it raked in $141.1 million in year-one dollar sales and took the No. 2 spot in IRI's 2012 New Product Pacesetters: Top 10 Non-Food Brands report released earlier this year.
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Tummy Co.'s introduces antacid in liquid format
PHOENIX — Another new delivery system recently introduced into the antacid space is Tummy Co's Relief OTC Antacid, an orange cream-flavored liquid that offers immediate relief with the ingredients calcium carbonate, potassium bicarbonate and sodium bicarbonate. After 5-Hour Energy's success, the shot format is becoming popular in other categories.