New Products

SANTA CLARA, Calif. — A new mobile game app designed by CyberDoctor showed improvements in medication adherence, diet and exercise in diabetes patients, according to a study.

The company said that breakthrough clinical trial results for the game, called PatientPartner," documented for the first time the effectiveness of a story-driven game in changing health behavior and biomarkers. The study was conducted among 100 nonadherence patients at Hershey, Pa.-based Pinnacle Health Systems and presented at the Health2.0 Conference Wednesday in Santa Clara, Calif.

CAMDEN, N.J. — A new line of juice drinks from Campbell includes a boost of nutrition, but lower calories and less sugar than most others.

Campbell announced the launch of V8 V-Fusion Refreshers, available in peach strawberry, black cherry berry, cranberry grape and tangerine passionfruit flavors.

The drinks contain 100 calories per serving, are naturally sweetened with no high fructose corn syrup or artificial sweeteners, colors, flavors or preservatives and provide 100% of the daily value of vitamin C. The drinks also contain 20% to 25% fruit and vegetable juice.

ATLANTA — The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

Coca-Cola said the Diet Coke Taylor Swift can six-pack would be on beverage aisles nationwide this month and next month. Each 12-oz. can has a special, slim design and is adorned in handwritten style with a Swift quotation: "If you're lucky enough to be different, don't ever change." The collector's edition can is part of Coca-Cola's multi-year partnership with Swift.

HERSHEY, Pa. — Hershey is releasing small-sized versions of several candy brands in time for Halloween, the chocolate maker said.

Hershey said the new snack-sized candies included Reese's Peanut Butter Cup Minis, Rolo Caramels in Milk Chocolate and Jolly Rancher Caramel Apple Flavor Lollipops. The company also highlighted the Cadbury Screme Egg candy with green yolk, Reese's Peanut Butter Pumpkin and Kit Kat Halloween Bar, as well as Hershey's Kisses with a pumpkin spice flavor and Kisses Acorn Treats.

LONDON — Now consumers can have their cake and eat it too with Weight Watchers' new Snack Packs.

Each Snack Pack consists of five individually sealed portions of the Weight Watchers Cake Slices and is available in Angel, Toffee Apple, Bakewell, Carrot, Belgian Chocolate, Coconut or Lemon Slices flavors. Each Cake Slice has a ProProints value of two — now snacking on the go is a piece of cake.
 

BELLEVUE, Wash. and NEW YORK — Beauty.com, a division of DrugStore.com, is offering an exclusive series of bejeweled hair accessories from designers at Erickson Beamon to benefit GEMS, or Girls Educational and Mentoring Services, the online retailer announced.

One hundred percent of the proceeds from sales will go to this organization devoted to supporting victims of human trafficking. The four limited-edition designs are available while supplies last. 

PURCHASE, N.Y. — PepsiCo division Aquafina is launching a new line of sparkling water beverages and flavorings in an effort to target teenagers, the company said.

Aquafina said the zero-calorie products would meet teenagers' desire for refreshing beverages and parents' need for healthy products for their families.

HACKETTSTOWN, N.J. — A new line of candies from Mars Chocolate North America includes several flavors to coincide with Halloween.

The candy maker announced the release of its latest line, which includes Snickers peanut butter pumpkin-based singles, as well as jack-o-lantern-shaped Snickers-brand pumpkin, available in two packs. The company is also releasing a new large variety bag of Snickers Fun Size canned, available in Snickers Original, Almond and Peanut Butter Squared bars.