New Products

COLD SPRING HARBOR, N.Y. — Cirrus Healthcare Products on Thursday announced that the company will be launching its latest licensed version of EarPlanes for Kids in conjunction with the new Disney "Planes" movie releasing on Aug. 9.  

EarPlanes, which comes in two sizes fitting either a child or an adult, are designed to be worn for air travel to reduce and prevent uncomfortable ear pressure during flight — including the clogging, popping, pain or even the temporary hearing loss that can result.

HACKETTSTOWN, N.J. — Mars Chocolate North America offered Drug Store News a sneak peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

Among the new items that will be available at retailers nationwide are:

• Twix Brand Caramel Heart Singles: A Twix candy in the shape of a heart (SRP $.79-$.99)

• Dove Brand Silky Smooth Milk Chocolate Truffle Hearts Tin: (SRP $4.99)

MUMBAI, India — The Food and Drug Administration has approved a contraceptive therapy made by Lupin Pharmaceuticals, the Indian drug maker said Friday.

Lupin announced the approval of Daysee (levonorgestrel and ethinyl estradiol tablets and ethinyl estradiol tablets) in the 0.15-mg/0.03-mg and 0.01-mg strengths.

The drug is a generic version of Teva's Seasonique. Various versions of the drug had sales of $161 million in 2012, according to IMS Health.

SHELTON, CT. — Bic Consumer Products, a distributor of stationary products, lighters and shavers, announced today a new highlighter tape, the first to hit the market, according to the company.

Bic Brite Liner Highlighter Tape is a bright fluorescent tape that can be used to highlight documents without bleeding through paper. It also erases easily, making it convenient to use on textbooks, magazines, newspapers and other important documents.

ENGLEWOOD CLIFFS, N.J. — Hellmann's announced today expansion of its product line with what the company calls the brand's first Real Whipped Tangy Dressing.

Hellmann's Real Whipped Tangy Dressing has fewer calories and a tangy taste profile versus mayonnaise, the company stated. Real Whipped Tangy Dressing is made with oil, vinegar, cage-free eggs and select seasonings.

Hellmann's Real Whipped Tangy Dressing is available at major retailers, such as Wal-Mart, Target, Kroger and Hy-Vee, in the Midwest and Central region of the country.

BRIDGEWATER, N.J. — Chattem on Thursday announced the launch of Allegra Anti-Itch Cooling Relief Cream and Allegra Anti-Itch Intensive Relief Cream.

"We identified an opportunity in the topical anti-itch category and leveraged our experience with Allegra Allergy to introduce a new product for common skin irritations that not only helps stop the itch but also provides a moisturizing benefit," stated John Stroud, EVP marketing, Chattem. 

NEW YORK — Dermatologist Dr. Fredric Brandt is bringing to retail a mattifying version of a coveted formula to market: BB matte.

Developed to treat, protect, mattify, and even skin tone, the all-in-one, oil-free beauty balm is designed to leave oily and acne-prone skin looking fresh and flawless.

ATLANTA — Adding to its current array of more than 100 different colors and styles, Goody has unveiled new technology and designer-inspired patterns, prints and hues for its Ouchless collection of hair accessories.