New Products

SILVER SPRING, Md. — The Food and Drug Administration has approved a drug for postmenopausal women who experience pain during sex.

The agency announced the approval of Shionogi's Osphena (ospemifene) for women with moderate to severe dyspareunia, a symptom of vulvar and vaginal atrophy due to menopause associated with declining levels of estrogen hormones.

BOSTON — Sunstar Americas and Crayola have partnered on a new children's toothpaste to make brush time "fun time" again. GUM Crayola Squeeze-A-Color Toothpaste is the newest addtion to the GUM Crayola line from Sunstar Americas.

LANSING, Mich. — The federal government has recognized the state of Michigan as a national leader in electronic prescribing, a group of health organizations in the state said.

The Michigan Health Information Network said that the Office of the National Coordinator for health information technology had commended it, recognizing that 94% of pharmacies in the state are equipped for e-prescribing.

TAMPA, Fla. — Aubrey, established in 1967, a natural skin care company, has developed an extensive new collection of 100% natural skin care products, which include offerings for every skin type, budget and need. Aubrey has formulated the most effective blends of all-natural ingredients to create this problem-targeted line of skin care designed to produce specific results without the presence of harmful synthetic substances.

A sick child leads to one certainty: parents in search of safe and effective symptom relievers that will allow their child — and subsequently, themselves — to get some rest.

Sore throats and dry coughs are more prevalent symptoms associated with the flu. With the severe 2012-2013 flu season to date, that means a healthy amount of lozenge sales. One of the bigger winners across the top 10 vendors is Reckitt Benckiser, which launched Cepacol Sensations this fall. The product line contains a lower amount of numbing medication than traditional Cepacol products, yet still provides either an instantly cooling, warming or refreshing sensation. Sales of all Reckitt Benckiser lozenges totaled $10.9 million, up 67.6%.

Pet supplies may have had limited growth this past year, but the stars of the segment are healthcare-related products. Pet supplies saw a 2% increase, bringing sales to $11.1 billion, according to Packaged Facts. The market research firm projects that this year, pet supplies will grow 4% over 2012 sales.

ST. LOUIS — Anheuser-Busch's new golden amber lager Budweiser Black Crown debuted on the market in late January. The new beer, a blend of two-row caramel malt and four types of domestic hops, maintains the clean taste and high drinkability of the Budweiser label, but has more body, color and hop character than the flagship lager. It also has a slightly higher alcohol content. The beer will be sold nationwide in 12-oz. glass bottles available in 6- and 12-packs and in 22-oz. single bottles.