New Products

VERNON, Calif. — Van's Natural Foods is starting off 2013 on a healthy note with a new line of cereals, crackers, snack bars for breakfast, snacking and on the go. All of the new products are packed with whole grains — including millet, quinoa and amaranth — and contain no artificial sweeteners, colors, flavors or preservatives.

Van's whole grain cereals offer a full serving of whole grains and 5 g of fiber per serving. The cereal is available in Honey Nut Crunch and Cinnamon Heaven for a suggested retail price of $3.99.

NEW YORK — Fragrance development company Tru Fragrance has inked a new partnership with author, TV host, designer and eco-friendly lifestyle expert Danny Seo to develop and bring to market a line of beauty products.

The line will include new concepts in fragrance and skincare, driven by partnerships with perfumers and global fragrance powerhouse, Firmenich.

SAN ANTONIO, Texas — Four-time NBA champion John Salley will be heading here next week to attend the ECRM Vitamin, Diet and Sports Nutrition conference in support of Natural Product Solutions. 

Salley is NPS' spokesman for VirMax, a line that consists of five supplement products that are formulated to benefit health levels of testosterone, a healthy prostate and other men’s health issues.

CHICAGO — A company that makes smoothies for dieters has introduced a new small size designed for convenience.

RightSize announced the launch of 8-oz. single-serve packs of its smoothies in the Lean Cocoa Bean, SkinniVanilli, Slend-A-Berry and Leano Cappuccino flavors.

MINNEAPOLIS — General Mills is introducing a new cereal that it said has more fiber than any chocolate cereal.

The company announced the introduction of Fiber One 80 Calories Chocolate Squares, which will hit the shelves later this month while hiring Lisa Lillien, a dietary expert and author of the book "Hungry Girl" to help market the cereal.

NEW YORK — Tecate and Tecate Light on Wednesday announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

NEW YORK — Ten issues will take center stage as the healthcare industry moves to meet the requirements of the Patient Protection and Affordable Care Act, according to a new report by PricewaterhouseCoopers.

GUILFORD, Conn. — Mitchell-Vance Laboratories on Tuesday announced that its ScarAway Silicone Scar Sheets, designed for the treatment and prevention of both hypertrophic and keloid scars, are making their debut in 3,400 Walmart locations.