New Products

NORTHRIDGE, Calif. — Pharmavite’s recent launch of its Voots Veggie-Fruit Tarts may once and for all put to rest the dinner-table drama of enticing a young child to “eat their veggies.” Voots is a chewable supplement packed with a blend of 11 real fruits and vegetables. What’s more, Mom can pack that veggie-punch into her child’s lunchbox with the Voots single-serve packets. It’s a differentiated product launch in a still-growing category. Sales of vitamins are up 8.3%, to $9.1 billion, for the 52 weeks ended Sept. 29, according 
to Nielsen.

FERNDALE, Mich. — Ferndale Healthcare is looking to help beauty mavens banish blemishes — and shine — with its OC8 Adult Acne Treatment Gel, which hit the market this fall.


Handheld frozen foods have grown quickly in the last two years, and Mintel expects growth to continue. U.S. retail sales are expected to top $3.8 billion 
by 2016.


PURCHASE, N.Y. — PepsiCo is planning a controversial line of products under its FritoLay brand. The new line, called Cracker Jack’d, is a caffeinated extension of its Cracker Jack line of popcorn clusters and is expected to hit shelves by the end of the 
fourth quarter.


The line extension is expected to include a caffeinated snack called Power Bites, which will contain approximately 70 mg of caffeine from coffee in each 2-oz. package. Snack mixes and popcorn clusters also will be included in the lineup.

SUPPLIER NEWS — MediSafe Project has launched what it called the first cloud-synced mobile app to help prevent emergencies caused by over- or under-dosing medications. 


NCR Corp. is partnering with health kiosk maker SoloHealth to provide on-site repairs to its interactive consumer healthcare kiosks at retailers as SoloHealth rolls them out around the country. The stations provide screenings for vision, blood pressure, weight, symptoms checking, body mass index and overall health.


RETAILER NEWS — Walgreens launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens’ family of companies, the Ology brand features a line of household cleaners, as well as baby and personal care products. 


New applications based on advances in telemedicine and mobile health technology are proliferating as pharmacy providers, physicians and health plans find new ways to connect with patients who are homebound or in remote locations. The result is to extend access to care, improve convenience and lower health delivery costs.


SUPPLIER NEWS — Valeant Consumer Products recently announced that its line of Ocean Saline Nasal Sprays have been the most recommended by pharmacists for 15 years running. 


Ocean offers nonmedicated relief from dry and irritated nasal passages due to allergies, colds, flu, sinusitis and rhinitis. The nasal spray is gentle enough for infants and has three delivery options — standing the bottle upright delivers a spray; horizontally, a stream; and upside-down, a drop.