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Blistex launches two new lip balms as cold front advances through Northeast
OAK BROOK, Ill. — Blistex on Thursday announced the launch of Moisture Melt and Simple and Sensitive lip balms. Moisture Melt features suspended soft beads of aloe and shea butter, while Blistex Simple and Sensitive contains six essential ingredients to provide moisturization without irritation from added dyes or fragrances.
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Personalization drives category
With more people working from home, the office products category continues to expand. For the past year, sales of office supplies were up 4%, according to NPD analyst Lora Morsovillo, driven by sales of writing implements, mailing and shipping supplies, and office essentials, including paper clips and rubber bands.
Morsovillo said the trend toward personalization is evident in the category, creating more demand for products like coordinated pens and folders.