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New Products

  • Kellogg's launches new Special K items

    BATTLE CREEK, Mich. — Kellogg's has boosted its Special K portfolio.

    Building on the success of the brand's cracker chips, Special K has launched popcorn chips. Available in two varieties (butter and sweet and salty), the new chips are made with 100% real milled corn for a light and crispy texture. Each 28-chip serving has 120 calories and 2 g of total fat.

  • Omron introduces new pedometer

    BANNOCKBURN, Ill. — Omron has introduced a new pedometer that utilizes Dual-Axis acclerometer technology to record users' daily step count.

  • FDA approves Wockhardt generic ulcer drug

    PARSIPPANY, N.J. — The Food and Drug Administration has approved a generic ulcer treatment made by Wockhardt, the Indian drug maker said Monday.

    Wockhardt announced the approval and launch of lansoprazole delayed-release capsules in the 15-mg and 30-mg strengths. The drug is a generic version of Prevacid, which Takeda markets in the United States.

    The drug has a market of about $700 million in the United States, according to IMS Health.

  • InterMedia launches TV campaign in support of dual blood-glucose/blood-pressure meter

    WOODLAND HILLS, Calif. — InterMedia Advertising on Monday announced the launch of a national television campaign for its client Care Concepts, which is bringing a two-in-one talking glucose meter and blood-pressure monitor to market. 

  • Annie's brings pizza to frozen food aisles nationwide

    BERKELEY, Calif. — An organic food brand is bringing pizza to the table.

    Annie's announced that it has launched the new family-sized rising crust frozen pizza. Made with organic ingredients, the new item is available in uncured pepperoni, four cheese and BBQ recipe chicken varieties.

  • VoicePort launches appointment scheduler services solution

    ROCHESTER, N.Y. — VoicePort has launched its new appointment scheduler services application.

    Part of the company's platform of unified patient communications, the app is a self-serve interface for patients to schedule a host of health-and-wellness appointments through a pharmacy's website.

  • FDA approves Lannett tension headache drug

    PHILADELPHIA — The Food and Drug Administration has granted regulatory approval for a generic drug to treat tension headaches.

    Lannett announced the approval of butalbital, acetaminophen and caffeine tablets in the 50-mg/325-mg/40-mg strength. the drug is a generic version of Watson Pharmaceuticals' Fioricet.

    Branded and generic versions of the drug had sales of $30 million during the 12-month period ended in July, including $15 million for branded Fioricet. Lannett plans to start shipping its version next month, the company said.

  • Roman Meal adds Italian bread to lineup

    TACOMA, Wash. — Roman Meal has introduced its latest whole grain bread.

    Roman Meal 100% whole grain Rustic Italian bread is made with olive oil and hearty whole grains with an Italian twist.

    The new item now is available in select stores throughout Delaware, Maryland, New Jersey, northeast Virginia, northeast West Virginia and northeast Pennsylvania for the suggested retail price of $3.69.

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