New Products

ATLANTA — Hair accessories brand Goody is expanding its portfolio with the new Softies collection of the first and only no-clip, stick-on hair accessory for girls.
 
Featuring self-sticking, no-clip grips, Softies make hair styling easy for girls to use on themselves. Designed of 100% soft and flexible material, Softies are free of snaps and clips, delivering a comfortable, no-fuss styling experience. They are ideal for holding up layers and bangs, half-up styles or just as a fun decorative accessory.
 

NEW YORK — Oral care brand Rembrandt is expanding its product portfolio with its new Gentle White toothpaste, which is geared toward people prone to canker sores.

It is positioned as the category’s first whitening product focused on whitening without SLS, known to cause irritation, and helps strengthen tooth enamel to prevent daily acid wear, stated Johnson & Johnson Healthcare Products Division of McNEIL-PPC.

Chicken Soup for the Soul — the well-known book publisher and leader in life improvement, inspiration and wellness — will launch a national line of nutritious, quality comfort foods that will be available in supermarkets and food retailers in early 2013.

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NEW YORK — GG Gatsby is collaborating with Target.com and Walmart.com to launch its new volumizing hair care line.

These are the first retail collaborations for the brand, and the partnerships enable the brand to bring its hair care line to a new mass demographic.

PARSIPPANY, N.J. — Indian drug maker Wockhardt has received tentative approval from the Food and Drug Administration for a generic version of a Pfizer psychiatric drug.

Wockhardt announced the tentative approval for ziprasidone hydrochloride in the 20 mg, 40 mg, 60 mg and 80 mg strengths, used to treat bipolar disorder and schizophrenia, and the company plans to launch the drug on Sept. 2, 2012.

PARSIPPANY, N.J. — The Food and Drug Administration has approved a generic drug for high blood pressure made by Wockhardt, the Indian drug maker said.

Wockhardt announced the approval of felodipine extended-release tablets in the 2.5 mg, 5 mg and 10 mg strengths. The drug is a generic version of AstraZeneca's Plendil, and Wockhardt said it would launch the drug immediately.

Various versions of the drug have a market presence of more than $66 million, according to IMS Health.

Cleaning the face of makeup, dirt and other impurities in the morning and night is clearly an important part of a healthy skin care routine, and manufacturers continue to answer the call with products that promise to deliver even greater results.

According to the most recent 52-week data from Chicago-based market research firm SymphonyIRI Group, sales of facial cleansers rose nearly 6% to about $635 million.

Manufacturers continue to innovate in an effort to further grow sales and capture greater market share.