New Products

MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.

"Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."

MINNEAPOLIS — Yoplait is expanding its portfolio with a new on-the-go item.

The brand has introduced Yoplait Smoothies, which feature frozen fruit, fruit juice and real Yoplait Greek yogurt. The smoothies can be made by adding 3/4 cup of skim milk and blending. Each 4.5-oz. freezer package yields a single 12-oz. serving, Yoplait said.

MINNEAPOLIS — A nonprofit healthcare education organization and a for-profit company that uses healthcare education technology to promote best practices in medicine are developing educational programs to improve chronic disease care.

JAMESBURG, N.J. — Design Weave USA on Wednesday introduced a patented anti-bedbug and anti-dust mite dryer sheet under the Rest Easy brand.

According to the company, the dryer sheets naturally kill and repel bedbugs and dust mites. The dryer sheets are EPA exempt, according to the company.

“The dryer sheets work in your dryer to add the protection from a micro-encapsulated process to your bedding, effective for a full week of protection,” Design Weave USA VP product development and marketing Dan Harris said.
 

CHILLICOTHE, Mo. — Max Performance is the name of the new work glove from category leader MidWest.

The company announced the new product introduction this week and design enhancements to the Max Performance line illustrate just how far the category of work gloves has progressed.

The new product features a suede leather palm with padded palm patches, a spandex back, fourchette finger design and an elastic wrist, all of which are designed to provide a form-fitting, high performance product.

NEWARK, N.J. — A company that develops cloud-based pharmacy automation and communications products has released a way for patients to refill their prescriptions on Facebook.

TeleManager announced the release of iRefill Facebook, the newest component of its iRefill Connect suite of products. Other components include iRefill Mobile, which allows two-way communication between patients and their pharmacists.

PARSIPPANY, N.J. — The Food and Drug Administration has approved a drug for enlarged prostate made by generic drug maker Wockhardt, the company said.

Wockhardt, based in Mumbai, India, announced the approval of alfuzosin hydrochloride extended-release tablets in the 10-mg strength, which is designed to treat enlarged prostate, also known as benign prostatic hyperplasia.

The drug is a generic version of Sanofi's Uroxatral. Various versions of the drug have sales of about $81.5 million, according to IMS Health.

IRVINE, Calif. — A division of Teva Pharmaceutical Industries has launched a generic chemotherapy drug, the company said.

Teva Health Systems announced the introduction of oxaliplatin injection in the 50-mg and 100-mg strengths.

The drug is a generic version of Sanofi's Eloxatin, which had sales of $1.7 billion during the 12-month period ended in June, according to IMS Health.

Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter.